Buy Our Product, But Please Don’t Use It

Newsflash: a 2GB data plan lasts about ten minutes over a fast connection. Can you imagine any company other than a wireless carrier getting away with this sort of thing? Imagine a milk company which:

  • charges you $30 per month for one cup of milk;
  • makes you sign a contract which stipulates that you’ll owe them $600 if you buy milk from anyone else over the next two years;
  • forces you to use their own crappy bottle with a leaky mouth;
  • etc.

Why do we put up with it? Because the biggest two of the four major carriers in this country have conspired to use this insane business model (though T-Mobile throttles after 2GB, and Sprint still has unlimited plans–for now). We really have no other choice. So enjoy your cup of milk and shut up.

I’ll leave the excoriation of the Wall Street Journal for conflating this issue with Apple to others.

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