Let me make something clear: I never used to worry much about online privacy. Google just wanted to show me ads that more closely aligned to my interests, right? There’s a nice (if snarky) distillation of that point of view over at Adweek:
Can somebody please tell America that advertisers don’t wake up in the morning and perv-search terms in order to start some office betting pool on who you’ll be dating next?
While I agree with Ms. Cullers’ assertion that advertisers aren’t as a general rule concerned about our private peccadillos (barring the odd exception, naturally), I still find it more than a little creepy to think that there’s a massive database of info about every tiny little thing I’ve been interested in since the turn of the millennium. Maybe Google (or the government) won’t use it against me, but it’s still there. We don’t use nuclear weapons very often, but they’re out there, and they suck.