Tim Cook on Focus

Speaking at D10:

I just want to build great products. I think if we do that, that the other things follow. I think companies get confused and think their goal is revenue or a stock price. Those things you can’t focus on and make better. For us that’s all about great products. All of our energies are on that, not the result of that.

The fact that more companies don’t grok this very basic and obvious idea is completely lost on me.

[Source: The Verge]


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